Day Ski Resorts.
ACTIVE Network understands that if you run a day ski resort, you face different challenges than those of a destination ski resort operator.
Fact There are 14.8 million participants in snow sports, which include downhill, snowboard, freestyle, telemark and cross country participants.
Source: SIA Market Intelligence Report
Some of those dynamics include:
- Skiers often make last-minute decisions about where to ski or ride
- Guests usually live a few hours away from the day ski resort they prefer
- Repeat business from loyal guests, and operational efficiency, is paramount to business success
- Economic conditions can be a major influence on how often a guest visits a nearby day ski area vs. a destination resort—which typically requires more planning or travel time
ACTIVE Network's all-in-one commerce engine is the ideal choice for day ski resort operators, too. The flexibility and scalability of our system—or the ability to grow as you grow—are more reasons resorts choose RTP|ONE over other software systems. For example, instead of implementing all of ACTIVE Network's solutions, a day ski operator might only need:
- Ticketing and pass sales - use efficient sales and ticket management systems that capture customer data in a single record
- RFID access control - for quick access to the slopes, which is essential to giving the day skier a superior on-site experience
- Business intelligence - gather, store, organize and analyze your customer data to make better strategic and business decisions
- Rental, retail, snowsports school, and food and beverage - use our technology to manage all customer needs with operational efficiency
- Website design and interactive marketing solutions - drive traffic to your resort and stay in contact with guests, use targeted email marketing, seasonal promotions, social media integration and more
- RTP|Distribution Services - create third-party gift card programs or tie-ins with hotels and travel agencies; add incentives such as discounts on food or retail for guests who buy their passes ahead of time
To determine which of our solutions are right for your operation, and which ones aren't, we'll evaluate your existing system, and then recommend the solutions that meet your operating requirements and budget. Our collaborative approach is how we develop long-term partnerships with our clients, and why so many of the top ski areas and resorts worldwide use ACTIVE Network.