Case Studies.Aramark Parks & Destinations.
Fact Recipient of 2010 Adrian Platinum Award // Aramark Parks & Destinations | OBJECTIVE // APD’s previous portal site and property sites were described as corporate, cumbersome, and uninspired. The new suite of sites needed to portray the experience – as well as reflect a recently updated brand. The information needed to be pared down and presented in a more succinct manner to answer key questions. How do I get there? What activities are there for families? What can I do once I’m there? The site must be the expert. It must drive the user to book the best possible trip for their needs. Set them up for success by telling them what they need to know before they arrive. |
Case Studies.Crested Butte.
Fact Recipient of 2009 Adrian Award // ARAMARK Parks & Destinations | OBJECTIVE // Crested Butte needed a whole new online experience for the resort’s guests, including vacation planning, real estate information, and additional information about the resort and town. The website allows users to be immersed in the Crested Butte experience while also introducing visitors to CBMR’s recent brand repositioning. Previously, Crested Butte had five websites representing the various products and services offered at the resort, making it confusing for guests. Visitors can now find all the information they need on one comprehensive, destination portal. |
Case Studies.Teva Mountain GamesFact Vail Valley Foundation // ARAMARK Parks & Destinations | OBJECTIVE // The goal of the site is to reach potential spectators, athletes as well as sponsors with fresh, engaging content and the ability to be a part of the games whether in person, virtually, or via social media outlets.The site was designed to allow for the winter and summer sites to be built on the same template. While each site needed to represent the seasonal differences between the two events, it was not necessary to do unique build-outs. The client is easily able to update the site, and keep event information and results current through a content management system. Social media outlets, Flickr and YouTube were all leveraged to help keep the site fresh and relevant. Custom integrations allow for a seamless presentation of these outlets on the website, and allow viewers to engage with the content. |
Case Studies.Beaver Creek Extreme.Fact Positions Beaver Creek as a leader in extreme terrain, parks and pipes // ARAMARK Parks & Destinations | OBJECTIVE // The goal of this project is to increase Beaver Creek Mountain’s diverse terrain ranking by building awareness of the resort’s diverse terrain, parks and pipes. There is an immediate need to market not only to the destination traveler, but also to the influencers and children of these purchasers. The solution was to create a BC-EX micro site that compliments the on-mountain efforts to expand the awareness of the diverse terrain Beaver Creek offers. By better serving the needs and interests of a younger, more extreme audience, Beaver Creek is increasing their appeal. A fresh, dynamic site that appeals to this younger generation is expected to drive revenue as this audience is a strong influencer of purchase decisions. |
Case Studies.Stevens Pass.Fact “Rich in experience, user friendly and easy-to-find information.”
// ARAMARK Parks & Destinations | OBJECTIVE // There are no spinning flash designs or ever so frustrating ‘please wait ten more minutes for the next page to upload’ messages. The stevenspass.com homepage greets the visitor with dynamic and dramatic photographs of its mountain infused with the energy and motion of people enjoying the Stevens Pass resort adventure, overlaid with clear site navigation links. |
Case Studies.Hotel Teatro.Fact Integrates online booking into a seamless package
// ARAMARK Parks & Destinations | OBJECTIVE // RTP’s charge….create a robust, yet easily updateable, content-fresh website that positions Hotel Teatro as the hip, luxury hotel in downtown Denver. The site must be unique, and engage the audience visually while keeping to SEO best practices. It must offer promotions, content and event information that are easy to find and fresh. Photography featured throughout the site must reflect the luxurious touches like Frette linens, down comforters, and marble porticos. |
Case Studies.Callaway Gardens.Fact Surpassed room reservations revenue goal by more than 40%.
// ARAMARK Parks & Destinations | OBJECTIVE // Client approached RTP and EngineWorks in April 2007 for the purpose of implementing a professional Search Engine Optimization (SEO) engagement designed to improve positioning of their web site within the major search indexes. Ultimately, the goal is to increase qualified visitors delivered through highly ranked natural listings to surpass aggressive monthly revenue goals. Client established specific room bookings and room revenues goals at a minimum increase of 15% over the same time period in the previous year. |
Case Studies.Ponte Vedra Beach Resorts.Fact Online revenue up 26% despite an indusrty-standard decrease due to economic downturn.
// ARAMARK Parks & Destinations | OBJECTIVE// Ponte Vedra Beach Resorts has two luxury properties, Ponte Vedra Inn & Club and The Lodge & Club. Their existing web site was full of great content and photography, but did not reflect PVBR’s level of service, strong history, quality of the resorts, or the luxury guest experience. The site needed to be more visually engaging, while presenting key benefits and selling points clearly and concisely. While visual changes of a site are important, a key redesign focus was adjusting the site navigation to provide a better experience for the user. People need to know the resort before they get there. What amenities do the properties offer? Is the service what they are accustomed to? They need to trust that either PVBR property will meet their high expectations. Show them the beauty of the resort, the amenities, activities, level of service, and unique selling points. SEO/SEM were both another important focus of the redesign to drive new, qualified traffic to the site. |
Case Studies.Chicago Trolley.Fact With the website now portraying a brand and a destination, employees have taken a renewed pride in the company.
// ARAMARK Parks & Destinations | OBJECTIVE // The existing Chicago Trolley & Double Decker website had an existing design that had outgrown it's shell and was quite cumbersome for the user. While it had some relevant content, schedules, and rates, it did not effectively evoke the brand, or the experience of Chicago Trolley. The main objectives were to increase the conversion rate of online ticket sales, increase the number of online quote requests and to improve organic search placement through SEO best practices. The design needed to reflect a more retail-inspired brand and be engaging and fresh. Rather than sell a bus ticket, it needed to sell an experience. |
Case Studies.RockResorts.Fact Site traffic across the portfolio is up significantly with some properties as much as 100% to 200%.
// ARAMARK Parks & Destinations | OBJECTIVE // RockResorts offers an upscale experience in extraordinary locations. In order to reflect the quality and beauty of their resorts, the new site needed offer a visual feast without sacrificing user experience or SEO best practices. With a recently revitalized brand, the site also needed to align with, and support, offline efforts. While working within a template approach, each of the nine property sites must allow the personality of each resort to shine. Flexibility and updateability were also both key factors in the redesign, and allow for client-side updates to photography, specials, news and content. The specific marketing objectives for the redesign of both the RockResorts portal & resort property sites were:
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Case Studies.Kicking Horse Mountain Resort.Fact 23% increase in bookings in the first two months post-launch. // ARAMARK Parks & Destinations// Crested Butte // Teva Mountain Games // Beaver Creek Extreme // Stevens Pass // Hotel Teatro // Callaway Gardens // Ponte Vedra Beach Resorts // Chicago Trolley // RockResorts // Kicking Horse Mountain Resort | OBJECTIVE // Kicking Horse Mountain Resort in British Columbia, is a bit off the beaten path – although not nearly as far as people perceive. What makes Kicking Horse worth the extra effort? With amenity opportunities and terrain variety expanding, the resort?s appeal is growing to include a wider audience. For the extreme skier or snowboarder, Kicking Horse has been an easy sell…but RTP was challenged to allow the site visitor to scale the adventure to their needs. It must reflect the offerings for a family, beginning or intermediate riders, as well as experts. The existing site had outgrown its original shell and it resulted in disjointed content and a complex navigation structure. Kicking Horse had also seen a decline over the past year in online bookings due to inefficient booking engine integration, a narrowed target audience and a lack of navigational clarity; in particular between the resort and the real estate components of the resort. There was great opportunity to enhance the site by injecting a stronger, more defined brand vision, as well as creating a more interactive and engaging user experience. The idea was to create a site for a variety of users and push forward content that would draw the user into the site and the resort itself. |
