The Plan.Fact strategy to us is just a common sense plan for how to achieve your desired result.
Building a website or designing an online promotional campaign isn’t rocket science.
Achieving your company’s goals on a fixed budget in an ever-changing online landscape, however, requires a strategy.
We help our customers establish a balanced approach to where and how they invest online. Driving more traffic to a site that doesn’t convert visitors to guests is not a smart investment. Likewise, having great online conversion but not much traffic is not a good situation. We work with you to maximize the benefit across both.
We develop models that people without advanced degrees in statistics can use to forecast their performance and then use to measure and improve that performance over time. We also help customers do more than just review website analytics. We help our customers draw conclusions from the analytics and take appropriate action to get better results.