Boyne USA Resorts Expands
RTP|ONE Operations to Waterpark, Reward Programs
RTP|ONE Allows Boyne to Easily Deploy
New Locations and New Guest Initiatives
August 23, 2005 - Avon, Colo. – RTP, a leading provider of integrated point-of-sale software and eCommerce solutions for the resort and attraction industries, announced today that Boyne USA Resorts has extended the RTP|ONE product to the company’s new indoor waterpark, Avalanche Bay, at Boyne Mountain in Michigan, and new customer rewards program, BoyneRewards. The expansion of the RTP|ONE product suite will allow Boyne USA Resorts to manage its multiple resorts and locations, including six ski areas, nine golf courses, twenty-two retail stores, online sales and tee time reservations, and the new waterpark, with one system.
With over 88,000 square feet, Avalanche Bay is Michigan’s largest indoor waterpark, offering year-round fun for families and guests, featuring a variety of slides, rides, falls, pools and play areas. Themed as a Swiss-Austrian village, guests can also enjoy toboggan and tube slides, Rip Zone surf simulator (the region’s first), climbing walls and towers, spacious locker and family changing areas and a mega-arcade with over 100 games. Since its opening in May 2005, Avalanche Bay has hosted thousands of guests.
“With the opening of Avalanche Bay, we offer our guests the ultimate year-round vacation destination,” said Chris Downing, Director of Information Technology for Boyne USA Resorts. “RTP’s enterprise solution allows us to manage all aspects of our multiple lines-of-business and locations with one system, including ticketing and pass sales, snowsports academy and equipment rental sales, retail sales, online sales, tee time management, and our recently launched loyalty program, BoyneRewards. With RTP|ONE, adding ticket sales capabilities to Avalanche Bay was seamless.”
Boyne USA Resorts, a customer of RTP since 2003, migrated to RTP’s newest product, RTP|ONE, in the spring of 2004. Based on Microsoft’s .NET technology, RTP|ONE provides Boyne with a centralized view of their operation, including sales data, customer data, and transaction data. While many resorts use multiple, disparate systems to manage their operations, at higher operating costs and lower productivity, Boyne benefits from having one system to manage and maintain.
“Boyne USA Resorts is one of the premier resort companies in the United States,” said Tom Fisher, Vice President of Sales & Marketing for RTP. “By leveraging the RTP|ONE product suite, Boyne is able to spend more time focusing on providing superior guest services and amenities and less time on managing their systems.”
BoyneRewards, a program that allows customers and guests to earn valuable points on everything from ski lift tickets and greens fees to lodging and retail purchases, was recently added as another RTP|ONE system module. “One of the key requirements in launching the program was having one system to track customer data and purchases,” said Downing. “RTP allows us to do that. Managing a rewards program across multiple locations would be almost impossible without a centralized system that can track all the critical information.”
“As the Boyne resort network and operations continue to grow, we need a vendor that will grow with us,” continued Downing. “RTP’s leading edge technology gives us the ability to extend functionality easily, whether it’s to a new retail store, online sales, or a new attraction like Avalanche Bay. RTP is dedicated to product development and customer support, and the company is an instrumental partner in Boyne’s continued success.”
About RTP:
RTP is the leading provider of point-of-sale software and internet solutions for the resort and recreation industries. RTP’s solutions are designed to enable customers to increase competitive advantage, manage more effectively and improve the guest experience by integrating RTP’s software products with eCommerce, web design and internet marketing solutions. RTP’s customers include over 100 top destination resorts and attractions, operating in the United States, Canada, Australia and The Caribbean. RTP is headquartered in Avon, Colorado. For more information, visit www.rtp.com.
About Boyne USA Resorts
Boyne USA Resorts, a Michigan-based corporation, is the largest privately owned four-season resort company in North America. Boyne USA Resorts owns and operates numerous mountain and golf resorts throughout the United States and Canada including Boyne Mountain, Boyne Highlands, The Inn at Bay Harbor – A Renaissance Golf Resort in Michigan, Big Sky Resort in Montana, Brighton in Utah, Crystal Mountain in Washington, Gatlinburg Sky Lift in Tennessee and Cypress Mountain near Vancouver, British Columbia. For more information, visit www.boyne.com.
Contacts:
RTP: Shelley Pinkham - (970) 477-4814
Boyne USA Resorts: Julie Ard - (231) 549-7239
